Care Providers – You Need This!
With around 110,000 social care vacancies across England, the sector is severely under-powered. You know this!
How do you deliver the excellent care you want to give, when you don’t have enough staff to cover shifts? This is a persistent issue we hear about time and again in our role as tender writers for the social care sector. How can you commit yourself to a contract, without knowing you have the staff to deliver on that promise? Care providers ask themselves this question regularly – we know this, because we talk to you every day. We learn about your worries, your trials and tribulations, what makes life hard for you – and what makes it easier. For the most part, we succeed in making life better for you with our range of business support services.
But enough about us – this is about you, the care provider.
At last it seems somebody has been listening. The Department of Health and Social Care has finally acknowledged the fact that the care sector needs a helping hand when it comes to recruitment issues, and has launched the Everyday is Different campaign. (We’re prepared to temporarily suspend our disgruntlement at the total fail on prompt delivery of the Government Green Paper on Social Care, just for today. But can you get a move on please Hancock and co ?)
The key to finding and keeping great care staff, is making sure you approach the recruitment process in the right way. Who are you recruiting? Why are they good for a caring role? Do they have values that match your organisation’s ethos? Are they looking to make a difference? Do they want a rewarding job? What motivates them?
Care staff require unique skills – you know this. Sometimes the most ideal care candidate will not have the slightest clue of how fantastically they could fill the shoes of a talented, professional care worker – they may be employed in a totally different job. It is down to care providers to identify those specific qualities that are embedded in wonderful social care staff and to reach out and connect with them. You know this – but do you have the head-space to actually think about how you prepare and execute an effective recruitment campaign targeting those perfect people?
Of course you don’t. You work in social care. You’re BUSY with a capital B.
That’s why the new campaign launched today offers a real helping hand to time-poor, over-stretched Registered Managers struggling to fill vacancies. The Every Day is Different Campaign recognises that the role, whilst not easy, can be very rewarding. There are people out there brim-full of compassion, empathy, patience, humour, tenacity, positivity, resilience, gentleness, kindness, and all the other lovely qualities that characterise care workers, and this campaign provides you with the tools to find and connect with them.
Here’s a link to a free tool kit that will inspire, empower and energise you to make progress with your recruitment efforts. It’s full of fresh ideas and resources to help rediscover your recruitment mojo– it has been put together with the help of Skills for Care and none other than Neil Eastwood, the social care recruitment guru who has reinvented the way we look at sourcing and retaining fantastic care workers.
Do you have staff vacancies? Register them on the DWP website – there are over 14,000 varied roles on there right now, and the number is growing by the day. It’s a centralised, searchable, live database of social care jobs in all their variety and breadth – waiting for their dream candidate.
Go on, take a look. Make life easier for yourself – you deserve this. You need this!