It’s only a few days into the new year, but we are always looking ahead at Insequa. Constantly working to develop and strengthen our offering to clients, our social care support services are forever evolving.
We find that one of the most effective ways of putting the word out about our services is at trade exhibitions and conferences. This year we have two big social care events in the diary:
Health Plus Care 27th and 28th June 2018 – Delivering the future of health and care
Care Show 17th and 18th October 2018
Last year both of these events were extremely successful for us. It was the first outing for our newly re-designed exhibition stand and its eye-catching looks certainly drove lots of foot traffic our way. One of the company’s Directors, Bill Hamilton, was invited to speak at both conferences and it is likely he will be doing this again in 2018. As a long-standing expert in social care, he has many useful and interesting insights to share about what is happening right now and how best we can respond.
We have always found attendance of these types of events reaps positive rewards in many areas. Here are reasons conference and exhibition events get our vote:
- Brand awareness
It is important to be seen in the places where your key customers gather. These exhibitions are magnets for a wide range of possible client leads, so the potential for worthwhile connections is high.
- Team building
Our relatively small team punches well above its weight and we succeed in creating quite a stir. The shared experience of planning, staging and successfully pulling off an event like this, strengthens team bonds and boosts morale.
- Learning curve
We are an evolving business, a relatively young challenger brand that’s always on the hunt for innovative answers to social care problems. Not only do we attend exhibitions to shout about our own products, but we go to learn about others. The beauty of exhibition stands is that there are no gatekeepers – so gaining access to thought leaders and decision makers is so much easier.
- Market research
These exhibitions are a paradise for businesses for conducting solid market research. Visitors are by definition, interested in the topic of social care and will doubtless hold opinions on it and want to discuss it. Active listening is something we have perfected at Insequa, and we keep our ears and eyes open at all times to make sure we stay up to date and informed on emerging sector trends.
- Extra value
Social care exhibitions are where we go to absorb new innovations in the field. We get inspired at educational seminars, awed by new technical breakthroughs and fired-up by the competition. Seeing familiar faces and old friends is always a pleasure, as is meeting new contacts and learning from them.
So, consider this your early invitation to come and see us at the Insequa Stand this year. Whether it’s at the ExCel Centre in London in June, or the NEC in Birmingham in October, we would be delighted to see you. Make a note in your diary now! And in the mean time, if you need any help with tender writing for social care, policies or CQC Inspection support give us a call on 0115 896 3999.