Mike Corbett Interview – part two
In the first part of this interview, MikeCorbett of CloserStill Media told us how trade health care shows are holding their own against the digital wave of marketing and promotion technology. There will never be a substitute for face to face meetings with potential clients. In addition, he explained more about the new areas opening up in health and social care, where exhibitors and visitors are making gains. Find part one of his enlightening interview here.
And for part two, we discover more about what makes a show a success, how being different gives you an edge, what/who we might be seeing at shows in future and news of an exciting important initiative being launched at the Care Show… Read and learn.
Insequa: What is different at the Care Show or Health+Care to any other event?
MC: Closerstill Media are an awarding winning events company and we work hard to make our industry-leading shows a little different. This we do by creating floorplans which flow educational and trade stands together seamlessly. Our carefully thought out events are designed to maximise time for delegates to listen to seminars and allow exhibitors a constant flow of customers across the show period.
In addition, the size and scale of our events are much larger and better attended than regional shows. This means you have greater opportunity to meet more potential customers as an exhibitor. Equally, as a delegate we offer you more choice, too.
The Care Show offers a packed two-day educational programme, covering all the main areas for care providers within a business focus and delivering outstanding care, which is hard to get anywhere else. As the Care Show is the only independently audited event in the entire care sector, it means all our names, numbers and facts are verified, giving exhibitors a true expectation of what is possible during their time at the event, and faith that we will deliver what we say we can.
Health+Care continues to be the main show bringing together the NHS and social care. One of the ways this is achieved is by looking at case studies where new care models of step-down care and integration have been successful. No other event can offer a wider focus of the entire market, while also specialising in the needs of residential and home care providers.
We also have Care Home Live at Health+Care which is our care home in the heart of the show that delegates can walk around and experience at first hand.Working with specialist partners who offer everything from dining experiences to sensory rooms and from specialist bedding to air purifiers, it gives buyers the chance to see a range of different products come together within a live setting, offering an experience you won’t get anywhere else.
Insequa: What keeps you awake at night in the run-up to a show?
MC: When you work on an event for 12 – 18 months, planning, budgeting, marketing, selling, bringing everyone together, putting everything into the experience, there is always a scenario of “what if?” going through my head.
Closerstill Media (the organisers) are an amazing team to be part of, and even though we organise events around the world, you are always open to the elements. We are always prepared, which makes sleeping easier, but the hard graft which goes into making it happen on the day, keeps me and the team on our toes.
Insequa: In the next five years, where do you see Care Show and Health+Care going?
MC: Having the two shows work alongside each other for a year and the introduction of our digital magazine Care², we are really starting to create a portfolio of opportunities for the care sector. This has also meant we can listen to the demands from care providers up and down the country to help focus on their needs and make sure we are covering topics to help their business.
The Care Show is back on the rise and has been an absolute pleasure to work on. The sector admires the event and we hope with an injection of our energy into it this year, we can continue to grow THE EVENT for the care sector. We want it to be the must attend event not only from those in the UK, but from across Europe and the world.
We are also delighted to announce a stronger partnership with UKHCA, which will see the Care Show be the home of their annual AGM and conference, helping deliver a stronger focus for the home care sector.
The part of Health+Care which focuses on care is going for a rebrand in 2019 to become the Residential and Home Care Show. This is to give the event a targeted market audience, creating specific talks for home care and residential care providers, which should help the relationship between exhibitors and visitors. With the NHS focus within the show enjoying its own rebranding, there will be a vision of how both sectors can work independently and cohesively with each other.
The Residential and Home Care Show is also growing its partnership, with a stronger working relationship with TSA and the Care Association Alliance, which should see even more seniority of decision makers attend the event.
But in the shorter term, our biggest project for the next 3 to 5 years is to start a petition to get government investing more in the sector and to realise the true power of the UK’s social care system. Greater investment in the UK’s social care system could save the NHS millions.
The impetus for this petition comes from a widespread belief that by giving the ‘unsung heroes’ of the care profession the resources required to deliver world class care to vulnerable adults in a home environment, we can alleviate the burgeoning pressures on NHS resources. The Petition is launching at the Care Show and we ask every person in the sector or who is passionate about their future to be part of this campaign. Whilst our individual voices risk being lost in wider political noise, it is our belief that a united front will place arguments about social care capacity firmly on the agenda for the next general election, for future spending rounds and beyond.
We would be delighted to talk to any company, association or individual who would like to support us in our campaign and ask everyone to sign up to the petition by going to www.careshow.co.uk/petition
We want government to realise just how powerful the care sector is when united and that’s why we ask everyone to join us by using the promotion #Powerofcare
Insequa: Who would your dream speaker at Care Show be?
We have been lucky enough to have some amazing speakers at the Care Show and this year we have an outstanding line up of inspirational leaders who I am sure will entertain and educate many.
We have started looking at names outside of the care sector who are setting trends in their own market and how that can relate to the care industry. Everything from chefs to landscape designers, leaders within the hotel industry to motivational leaders are all on our radar – there’s no reason why we couldn’t include these kinds of personalities at health care shows. However! We listen to our audience and if there is ever a topic or a speaker; people would to like to hear from, we will try to be accommodating where we can.
That wraps up our two-part interview with Mike Corbett of CloserStill Media. Thanks Mike for being so generous with your time and expertise, we really appreciate it. And if all this talk of fantastic care events and health care shows has given you an unstoppable urge to attend Care Show at the NEC in Birmingham on 17th and 18th October, you can register for a FREE complimentary pass here. We hope you enjoy the show – and don’t forget to come and say hello to the Insequa team on Stand H12 – we’ll be there both days, discussing how tender writing, CQC Inspection Support, social care policies and compliance software can make your life as a care provider so much easier.